“I have a dream.” “Yes, we can.” “If not me, who?”“Darling,I’m a nightmare dressed like a daydream.”

Written, spoken or sung over melodies, I have always found stories magnetic. Words are the glimmering gold that can unite us, spark imagination, or give us the courage to move beyond our edges.

I’m a Swedish copywriter at H&M Man who loves to use words as a force for good. Whether working as a journalist for many years, or helping brands create cultural movements as a strategist at StrawberryFrog, or copywriting at & Other Stories and H&M Man, I love sharing inspiring stories and ideas that move people upwards. My endless appetite for ideas, music, movies, books, psychology, spirituality and social change fuels everything I create.