“Yes, we can.” “Darling,I’m a nightmare dressed like a daydream.”

What do Barack Obama and Taylor Swift have in common? They are both storymasters. Written, spoken or sung over melodies, I’ve always found stories magnetic. When told just the right way, words can move us beyond our edges. They expand life.

I’m Lotta Glimstedt, a Swedish brand strategist and copywriter who sees words as a catalyst for transformation. As a multi-passionate creator, I channel my trifecta of experience in journalism, brand strategy at Strawberry Frog in NYC, and copywriting for global brands like & Other Stories & H&M Man, into potent, strategic storytelling that connects and converts. Mix in an eternal appetite for music, movies, books and psychology, and you’ve got a direct line to creativity.

Want to collab? Send a pigeon post or an email.